We take pride on being self-sufficient. In fact, as parents we encourage our children to be independent from a very early age. Do-It-Yourself (DIY) projects are increasingly becoming more and more like a staple for cautious spending. As a colorist, I do not condemn the use of store bought color. I believe people have needs and sometimes their resources cannot fully meet them. Another driving force to an increase in DIY home coloring, is today's economy and the Covid-19 Pandemic. Many men and women are finding very difficult to see their stylists on a regular basis, so they take the DIY challenge to save money and time. However, with any undertaken challenge comes a mixture of emotions. Going to a drug store to choose the perfect hair color shade can be a very daunting experience. The biggest obstacle for women (and men) is choosing the right shade. Manufacturers do a fantastic campaign job ( with high profile models and actresses) to allure consumers to believe that home
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